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Rosi Giving Site

  • Rosi Giving 
    ​Brand​ Central

Brand Story

Rosi Giving was built on a simple belief: giving should feel natural, human, and part of everyday life.

Our brand reflects this belief in every detail. From our logo to our colors and typography, everything is designed to feel warm, trustworthy, and approachable while remaining credible for nonprofits, organizations, and communities.


The Rosi Giving logo is inspired by the rose, a symbol of care, growth, and connection. Each petal represents a part of the giving ecosystem, coming together to create collective impact. Our color palette balances compassion and stability, with deep maroon representing purpose and commitment, and green symbolizing growth and positive change. Clean, modern typography reinforces clarity, transparency, and ease of use.


These visual choices are guided by the values that define Rosi Giving.

Logos

Color Palette 

Giving Ember

#931C1C

RGB (147,28,28)

CMYK (27,99,100,26)

Impact Green

#165916

RGB (22,89,22)

CMYK (85,38,100,37)

Black

#000000

RGB (0,0,0)

CMYK (0,0,0,100)

White

#FFFFFF

RGB (255,255,255)

CMYK (0,0,0,0)

Fonts

Jost
(Primary Font)
​

Making the world a rosier place

Lora
(Secondary Font)
​

Meaningful giving made easy

Aa

Aa

Brand Assets & Trademark Notice

The Rosi Giving name, logos, visual marks, color palette, typography, and related brand elements are proprietary brand assets of Rosi Giving, Inc. and its affiliated entities.  While certain brand elements may not yet be registered trademarks in all jurisdictions, Rosi Giving, Inc. asserts common law trademark rights and ownership over these assets based on continuous use in commerce. The presence of the ™ symbol next to applicable logos and marks reflects this claim of ownership and intent to protect the brand.


Use of the Rosi Giving, Inc. brand assets is permitted solely for approved purposes and in accordance with provided brand guidelines. Unauthorized use, modification, reproduction, or misrepresentation of Rosi Giving, Inc. brand assets is discouraged and may result in a request for correction, removal, or other appropriate action.  Nothing on this page should be construed as granting a license or transfer of rights unless explicitly authorized in writing by Rosi Giving, Inc. All rights not expressly granted are reserved.  This notice reflects standard market practice and is intended to protect the integrity, consistency, and goodwill associated with the Rosi Giving, Inc. brand.